Reporting or controlling a strategic risk is never easy, especially one where plotting impact severity or probability is a real challenge. Whether complying with regulator reporting requirements or integrating emerging risks into existing ERM systems, a solution exists. For people in Risk, Internal Audit or Business Assurance from both public and private sector. Reputation damage as controllable business risk.
Identifying or qualifying a risk that derives from behaviour is a complex business. Damage in one area can contaminate another, cross borders and jump companies: suppliers, partners and agents can damage your brand. Operations and Communications people, external or internal, can measure or value the risk via risk programme at business schools. Reputation impact and unintended consequences.
Appreciating the value at risk requires some distance from day to day management. Governance structures vary by sector but all share a common factor: fear of dereliction of duty. Trustees of charities, Governors of schools and Non Exec Directors benefit from advice on the scope of reputation risk faced by their organisation, and their role in effectively mitigating it. Reputation protection as responsible management.